Bud Light fumbles, but experts say inclusive ads will stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business, and it’s here to stay. On April 1, transgender influencer Dylan Mulvaney posted a video of herself with a Bud Light can with her face on it that the brand sent her, setting off backlash almost immediately. Bud Light's sales fell 17.6% the week ending April 15, and two top marketers have taken a leave of absence. Still, marketing experts say younger people support diversity efforts and want companies to take a stand on controversial issues.