Musk’s mad superapp-etite: Why his ‘everything app’ might miss the mark

Another week, another Elon Musk melodrama. In yet another episode of his theatrics, the tech-obsessed billionaire unveiled his latest surprise this week: a dramatic overhaul of Twitter and rebrand of it as ‘X’. Musk said the name ‘Twitter’ “does not make sense” after the original short-messaging ethos with a 140 character limit having been scrapped [...]