'Business strategy needs to factor in war impact'

Nestle India's CMD, Suresh Narayanan, has stated that the war in West Asia will bring challenges for businesses, including the impact on commodity inflation. Narayanan also highlighted the importance of penetration-led volume growth and cost efficiency management as key strategies for the company. While inflation has decreased, Nestle does not see a strong case for rolling back price hikes. The company will focus on the growing Indian middle class, which is expected to reach 700 million people in the next few years.