Apple sales underperforms Huawei, Xiaomi on China's Singles Day

During China's Singles Day shopping festival, Apple experienced a decline in smartphone sales, while domestic rivals Huawei and Xiaomi saw increases. Counterpoint Research data showed that Apple's smartphone sales decreased 4% year-on-year, while Huawei and Xiaomi recorded growth of 66% and 28% respectively. The price range of Apple's latest iPhone 15 model starts at 5,999 yuan, while Huawei's Mate 60 starts at 5,499 yuan and Xiaomi's Mi 14 starts at 3,999 yuan.