Score one for red, the color, thanks to Taylor, Travis and the red vs. red Super Bowl

It's ever-present on the lips of Taylor Swift and the uniforms of both Super Bowl teams. It's all over streetwear and along the Gucci runway. It's amid the sea of Valentine’s Day goods and in the rise of bright, dopamine home decor. The color red has gone boom as loud as TNT. Not that TNT. We’re talking TNT as in Taylor and Trav. The phenom that is Taylor Swift at boyfriend Travis Kelce’s Kansas City Chiefs games was a red-hued wonder of a lead-up to Super Bowl LVIII. Since the dawn of humankind, the color red has symbolized power and passion. And sometimes danger. Color experts say that at this moment, more people are embracing red.