Apple highlights Ceramic Shield screen in new iPhone 12 ad

Apple continued its "Relax, it's iPhone" ad campaign on Wednesday with a brief commercial highlighting iPhone 12's rugged Ceramic Shield glass.

Dubbed "Fumble," the latest spot runs about 30 seconds and shows a (PRODUCT)RED iPhone 12 being fumbled — somewhat gracefully — onto the ground.In the short, a woman talking on her iPhone 12 accidentally drops the device as she switches from one ear to the other. The mishap kicks off a humorous juggling routine, set to "The Conference" by Nitin Sawhney, ends in the iPhone landing screen-down in patch of dirt and rocks.

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