Facebook attempts to bypass Apple's App Store fee with new Subscriptions payment link

Facebook is rolling out a new tool designed to help content creators earn money on its platform while sidestepping Apple's customary 30% cut of App Store transactions.

An addition to Facebook's Subscriptions tool, which allows creators to charge fans for content, the new feature is an in-app link that sends users to a website to complete subscription purchases via Facebook Pay.Using personalized "promotional links" allows content creators to direct fans away from the App Store, allowing them to keep 100% of subscription proceeds, excluding taxes. Links can be shared through email and text, but they are also ripe for integration on creators' Facebook pages, which appear in Facebook's iOS app.

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