Nissan Unveils New Strategy to Combat Influx of Competitive Chinese EVs

Nissan Unveils New Strategy to Combat Influx of Competitive Chinese EVs

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Nissan is the latest manufacturer to aim to cut EV costs in order to keep up with an increasingly competitive and saturated landscape. The company is now seeking to compete with Chinese rivals by slashing costs by 30%, Financial Times reported this weekend.   Nissan, in collaboration with Renault and recently Honda, faces challenges in China's auto market, the report notes. After delays, Nissan's new business plan seeks to boost sales by 1 million units by fiscal 2026, introducing 30 new models, half of which will be EVs or hybrids. This…

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