Forget ESG, Corporations Have a New Favorite Buzzword To Boost Share Prices

AI washing might be a phenomenon you’ve never heard of, but it is rapidly on the rise. Overplaying claims about artificial intelligence in the hope of creating a ‘halo effect’ around their company and boosting their stock price is a new fad, spanning across a variety of sectors. The current wave of AI hype is boosting companies that emphasise their use of AI, with some, like Nvidia, seeing their stock price rise over 500 percent since the start of 2023. This has left many companies eager to jump on the bandwagon, even if their…