Broken Heart Love Affair named one of North America’s Best Employers
The independently owned business is the only Canadian creative agency on the Ad Age Best Places to Work 2024 list
Toronto and Montreal, Jan. 23, 2024 (GLOBE NEWSWIRE) -- In a highly competitive global advertising market, one of Canada’s youngest independently owned agencies has been named to the list of the best places to work in North America.
Broken Heart Love Affair, founded in 2020 at the start of the pandemic by five highly decorated industry veterans, has been named one of the Ad Age Best Places to Work 2024, an annual ranking of companies based on factors ranging from pay and benefits to corporate culture and leadership.
The results were announced on January 22 at AdAge.com.
“The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face more challenges in the new year against an uncertain economy, but winning workplaces know that taking care of employees drives business success.”
“It is really impressive and exciting for a young agency like Broken Heart Love Affair to break into this ranking,” added Bradley Johnson, Director of Data Analytics, Ad Age.
“We are honoured to be in such great company on this prestigious list. While we say we are in the advertising business, the fact is, we are in the people business. Broken Heart Love Affair was intentionally built to bring the love back for brands, and for agency talent so they can once again love what they do, said Beverley Hammond, Founding Partner and Chief Business Officer at the Toronto and Montreal based agency.
According to Joline Matika, Lead People & Culture at Broken Heart Love Affair, “for us bringing the love back isn’t about free booze or a ping-pong table. People love what they do when they get the opportunity to do great work, are inspired by those around them, and have a true sense of belonging. So, from our talent scouting, onboarding, growth & development, retention, committee and community initiatives and policies, we anchor everything we do in a culture of love and the leadership team is committed to building on this culture every day.”
Ad Age Best Places to Work 2024 honours 50 companies around North America that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, changing media market and a continued tight talent pool. The winners reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
Ad Age produced Best Places to Work 2024 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).
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*About Ad Age *
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
*About Broken Heart Love Affair *
Named Canada’s small Agency of the Year 2023, and Ad Age Silver Newcomer Agency 2022, Broken Heart Love Affair is a global brand agency based in Canada and the partnership of industry veterans Jason Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie, and Beverley Hammond. BHLA is focused on gathering the most decorated talent on a mission to bring back the love for brands, clients, and agency talent. The agency’s roster of category-leading client partners includes Burger King, Dairy Farmers of Ontario (DFO), Destination Ontario (DO), GoRVing, GreenShield, Kruger Products, Lactalis, Levelwear, The Princess Margaret Cancer Foundation (PMCF), Royal Ontario Museum (ROM), Simplii Financial, Toys ‘R’ Us, World Vision and more.
CONTACT: Nadine Lamanna
Broken Heart Love Affair
647-458-8174
nadine@brokenheartloveaffair.com