Penn Station East Coast Subs Taps Sparkfly to Build Best-In-Class Customer Engagement Ecosystem

ATLANTA--(BUSINESS WIRE)--Penn Station East Coast Subs, a fast-casual sandwich franchise, has selected Sparkfly, an award-winning retail technology solutions company, to build a world-class digital customer engagement ecosystem. Penn Station will leverage Sparkfly’s Offer & Reward Management Platform, Middleware and Digital Wallet solutions to connect with customers across various digital channels, track objective attribution from marketing efforts to actual purchases, and create personaliz