Tide Partners with Electrolux, GE Appliances and Samsung to Announce the First Tide Cold Certified Washing Machines

CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted laundry detergent1, announced today its partnership with Electrolux, GE Appliances and Samsung to help drive eco-behavior change in the laundry room at the most impactful moment – the washing machine. This partnership enabled these manufacturers’ machines to become Tide Cold Certified, which means they have a feature on them that Tide scientists have tested to deliver a better clean in cold with Tide. Washing with cold water reduces energ