Live La Dolce VELVEETA with New Limited-Edition VELVEETA Gold Hair Dye

CHICAGO--(BUSINESS WIRE)--Hair color plays a pivotal role in showcasing individuality - the more daring the hair, the bolder the attitude. VELVEETA, known for encouraging fans to live a life of unapologetic pleasure, is launching its very first hair dye: VELVEETA Gold. Inspired by the unmistakable yellow hue of VELVEETA’s supremely creamy and melty goodness, the limited-edition, semi-permanent hair dye isn't just a change in hair color, but a declaration of a bold and confident attitude. “La Do