MEDIA ADVISORY: OWN.CANCER campaign ‘Delivering Hope’ through activation events during OWN.CANCER Week
Published
Calgary landmarks to be lit up yellow in recognition of OWN.CANCER campaign
CALGARY, Alberta, April 16, 2024 (GLOBE NEWSWIRE) --*WHAT:* As the City of Calgary recognizes April 18-24, 2024 as OWN.CANCER week, the Alberta Cancer Foundation, Alberta Health Services and University of Calgary will be hosting a series of fun activations and initiatives across the city to support OWN.CANCER’s fundraising goal of $250 million for the Arthur J.E. Child Comprehensive Cancer Centre, set to open in fall 2024.
Media are invited to attend ‘Delivering Hope’ on April 19, 2024 at 12:30 p.m. at Bay Court in CF Chinook Centre. This activation will feature a room-sized Amazon-like box that community members can interact with to learn more about the Arthur Child. This activation will run until April 21, 2024 at 9 p.m.
Additionally, in honour of OWN.CANCER week, the Reconciliation Bridge and Calgary Tower will be lit up yellow to generate awareness for the campaign. Also, $5 from every ticket purchased through the OWN.CANCER website for the April 18 Calgary Flames home game will support the campaign.
*WHEN:*
*Delivering Hope*
Friday, April 19, 2024
12:30-9:00 p.m.
OWN.CANCER will have a life-sized Amazon box focused on ‘Delivering Hope’ to bring awareness to the Arthur J.E. Child Comprehensive Cancer Centre.
· Alberta Cancer Foundation spokespeople can be available upon request*Landmark Light Up*
As part of Calgary’s OWN.CANCER week, several local landmarks will be lit up yellow in recognition of the OWN.CANCER campaign, including:
· Reconciliation Bridge – Sunday, April 21, 2024
· Calgary Tower – Tuesday, April 23, 2024
*Calgary Flames – April 18 home game*
$5 from every ticket purchased here for the Calgary Flames home game will support the OWN.CANCER campaign.
*WHERE:*
*Delivering Hope*
Bay Court – CF Chinook Mall
6455 Macleod Trail, Calgary, AB T2H 0K8
*RSVP:*
Media are asked to RSVP for the Delivering Hope activation no later than 9 a.m. (MT) on Friday, April 19, 2024. Complimentary photos and videos can also be arranged.
*Media Contact & RSVP to: *
Rebecca Hurl
Brookline Public Relations, Inc.
rhurl@brooklinepr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d55196fd-ea20-4632-9a2c-f12c105eb117