Walmart Collaboration with The Jessica Simpson Collection Brings Boho-Chic to its Growing Fashion Assortment

BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, Walmart announced its collaboration with The Jessica Simpson brand, bringing a new collection of women’s apparel, swim and jewelry just in time for summer, with many of the items designed exclusively for Walmart. Inspired by Jessica Simpson’s Texas roots and love for California’s eternal summer energy, the brand celebrates being a woman by offering fashion for every body without sacrificing comfort or confidence. The collection features boho-chic style