Pixalate’s Q1 2024 Top Grossing Apple TV Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Viki Among Top Grossing Apps
Hulu generated over $10 million in estimated open programmatic ad revenue in North America in March 2024 on Apple TV, according to Pixalate’s research; Fubo ranked No. 2 and Atmosphere ranked No. 3
LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Top Grossing Connected TV Apps Benchmark Report - Apple TV.
The report includes estimates on top grossing apps in open programmatic advertising from March 2024 by global region including North America, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM). Pixalate also released Amazon Fire TV, Roku, and Samsung Smart TV versions of the report.
To compile the research in this series, Pixalate’s data science team analyzed over 1.8 billion open programmatic advertising impressions across 6,000 CTV apps from March 2024.
*Key Findings: Top Grossing Apple TV CTV Apps*
· *Hulu* generated an estimated *$10M* in open programmatic ad revenue on traffic from N. America in March 2024 on Apple TV, 22x more than any other app
· *Vix TV* generated an estimated *$7K* in open programmatic ad revenue on traffic from LATAM in March 2024 on Apple TV, 3.5x more than the next top grossing app in LATAM
· *Viki Rakuten* generated an estimated *$5K* in open programmatic ad revenue on traffic from EMEA on Apple TV in March 2024, followed by Atmosphere TV with $4K
*Top Grossing Apple TV CTV Apps by Region in March 2024*
*North America*
1. Hulu: $10M estimated open programmatic ad revenue
2. Fubo: Watch Live TV & Sports: $456K estimated open programmatic ad revenue
3. Atmosphere: $354K estimated open programmatic ad revenue
*EMEA*
1. Viki: Asian Drama, Movies & TV: $5K estimated open programmatic ad revenue
2. Atmosphere TV: $4K estimated open programmatic ad revenue
3. GB News: < $2K estimated open programmatic ad revenue
*APAC*
1. Atmosphere TV: $3K estimated open programmatic ad revenue
2. YuppTV - Live TV & Movies: $2K estimated open programmatic ad revenue
3. Viki: Asian Drama, Movies & TV: < $2K estimated open programmatic ad revenue
*LATAM*
1. ViX: TV, Fútbol y Noticias: $7K estimated open programmatic ad revenue
2. Atmosphere TV: <$2K estimated open programmatic ad revenue
3. DistroTV : Live TV & Movies: < $2K estimated open programmatic ad revenue
*Download a complimentary copy of each report today*:
· Top Grossing Apps on Samsung Smart TV
· Top Grossing Apps on Amazon Fire TV
· Top Grossing Apps on Apple TV
· Top Grossing Apps on Roku
*About Pixalate*
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
*Disclaimer*
The content of this press release, and the Top Grossing CTV Apps (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.
CONTACT: Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com