Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global report analyzes trends of how consumers navigate and discover TV content across traditional and streaming in the U.S. and EUR. The findings come at a pivotal point for the industry as audiences are searching across multiple apps and services, with only 25% of viewers surveyed stating that all their content can be