Hi! Welcome to the Insider Advertising daily for August 25. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com
*Today's news:* Amazon's new advertising metric, streaming companies...
Amazon's new advertising metric helps compare performance to Facebook and Google
Business Insider
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Amazon shifted to a favored metric for advertisers this month, making it easier for large brands to compare ad efficiency against Google and Facebook (AMZN)
Business Insider
· Amazon made a metric called "return on ad spend," or ROAS, available on its ad service for sponsored ads this month.
·..