Developers can now offer apps for pre-order on the App Store up to 180 days in advance
Back in 2016, Apple let Nintendo offer Super Mario Run for pre-order via the App Store as the app was featured during the iPhone 7 keynote. Then, in 2017, the company made this feature available to all developers. As of today, developers can offer apps for pre-order on the App Store up to 180 days before the release date.
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