Facebook testing new prompt asking users to allow tracking ahead of Apple’s ATT launch
The battle between Facebook and Apple over the upcoming iOS 14 ad tracking transparency (ATT) feature is ramping up. Starting today, Facebook will begin testing its own prompts asking users to allow app and website tracking. That comes ahead of Apple officially rolling the feature out in “early spring” that will give highlight what apps and websites are tracking them and the ability to easily opt-out.
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