Selling an older iPhone SE for $199 in emerging markets would be a smart move

Apple CEO Tim Cook last week pointed to emerging markets like India as the solution to flattening growth rates in mature markets like the US and Europe. One way of kick-starting growth in new markets, suggests Bloomberg’s Mark Gurman, would be for Apple to sell an older iPhone SE for the local equivalent of $199.

This would effectively be following in the footsteps of the $199 Apple Watch Series 3, which Apple retained on sale long beyond the point at which it made sense to buy one …

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