Marketing winners and losers of the week

Marketing winners and losers of the week

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Quote of the week “It's been a little frightening. It's like, oh my gosh, we're going to reimagine this icon that's been around forever.”—Lorraine Buck, chief marketing officer at Feld Entertainment, on rebranding Ringling Bros. and Barnum & Bailey circus ahead of its first animal-free tour. J.M.…

#feldentertainment #ringlingbros #barnumbailey #jmsmuckerco #gailhollander #publicisgroupe #smucker #diptyque #jessiedawes #shiseidoamericas

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