Tubi’s niche programming ‘just keeps going’ in Mischief’s absurd new ads

Tubi is putting $15 million in media spend behind the campaign this fall, Nicole Parlapiano, chief marketing officer at Tubi, told Ad Age, not including the airtime it gets to advertise on parent company Fox. Parlapiano said that she wanted to stick with the rabbit hole theme—which got a lot of…

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