L.L. Bean’s Footprint Is Growing With Expanded Omnichannel Strategy, Including Wholesale

L.L. Bean’s Footprint Is Growing With Expanded Omnichannel Strategy, Including Wholesale

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Long before anyone heard the terms direct-to-consumer or omnichannel, L.L. Bean had more than a century’s experience doing it. Yet it followed a methodical step-by-step approach to omnichannel until about 2019, when it took a giant leap. It implemented a brand-building rather than a primarily…

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