NBC ‘Darn Close’ to Booking $1 Billion in Paris Olympics Ad Sales

NBC ‘Darn Close’ to Booking $1 Billion in Paris Olympics Ad Sales

Upworthy

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Most contests in the 2024 Summer Olympics set for Paris, France, won’t start until next summer. NBC has been running one race for months. NBCUniversal is seeing more robust interest in the athletic extravaganza from Madison Avenue than is the norm at this point in negotiations, says Dan Lovinger,…

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