ABBA's virtual concert gives a $225 million boost to London economy

ABBA's virtual concert gives a $225 million boost to London economy

IndiaTimes

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Thank you for the music, London's authorities might say, after Swedish pop group ABBA's digital concert residency raked in 178 million pounds ($225 million) in terms of net economic benefit to the British capital in its first year. ABBA Voyage recreates Bjorn Ulvaeus, Benny Andersson, Agnetha Faltskog and Anni-Frid Lyngstad as high-tech, digital versions of themselves from their 70s heyday, thanks to motion-capture technology. The show, which has been seen by over 1 million people, generated a turnover of 322.6 million pounds in the 12 months.

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