In 2023, the Meal Kit Category Lines Blurred

In 2023, the Meal Kit Category Lines Blurred

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Increasingly throughout this past year, meal kits have begun to be not so much their own discrete category as an integrated piece of a larger food eCommerce system. Take, for instance, Blue Apron. In late September, omnichannel food hall company Wonder, founded and led by Jet.com founder Marc…

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