In the Ozempic Age, Has ‘Craveable’ Lost Its Selling Power?

One day about 60 years ago, the comedian Bert Lahr put on a devil suit, held up a potato chip and uttered a phrase that would become a food-marketing milestone: “Betcha can’t eat just one.” Positioning food as deliciously addictive, as Lay’s did in its sly TV commercial, became advertising gold.…

#bertlahr #eggo #kumargo #whitecastle #kellogg #christinatosi #crackpie