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Instagram Girls Love This New Brand

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News video: Instagram Girls Love This New BrandElliette is a new, under-the-radar brand that's about to make it big. The brand is already popular with Instagram "it girls." Elliette designer Ellen Quade said she started the brand "for selfish reasons" as a way "to fill a void" in her closet. Quade was inspired by travel for the collection which doesn't adhere to any particular season. She told Who What Wear, "I wanted Elliette to be season-less and easy to pack."

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