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from sydney australia to the big apple and the west coast... fans from from everywhere are flocking into el dorado, (natasha) for the fourth annual film festival. business folks tell nbc 10's cherith cobbs, why good movies mean good money for them. (cherith cobbs/ reporting) writers, directors, film makers and spectators from all over the world are gathering in el dorado this weekend. forty films ranging from short to feature length on the big screen as the el dorado film festival spotlights southern culture. (alexander jeffery/ executive director of el dorado film festival) "we're putting an emphasis on films that are made here in arkansas, films that are made in the southern states, so i think that's cool." in it's fourth year here in the original boomtown, the festival has made a name for itself. the murphy arts district says year after year, the crowd gets bigger and better. (alexander jeffery/ executive director of el dorado film festival) "the community is starting to really embrace it and show up and fall in love with the idea of a film festival." but they aren't the only ones reaping the benefits. businesses like the union square guest quarters in downtown el dorado can tell when it's festival time. (lara mason/ general manager of union square guest quarters) "we're pretty close to booked." general manager lara mason says the 32 room hotel gets close to 90% capacity around this time. (lara mason/ general manager of union square guest quarters) "it generates foot traffic. i think it's very beneficial." and mason says it promotes one big thing that everyone wants to see, shopping local. (lara mason/ general manager of union square guest quarters) they bring people downtown in a more carefree mood. they're not necessarily on a mission. which is something city leaders and business people alike want to see, their city grow and thrive. cherith cobbs, nbc 10, your local news leader. (natasha) tonight the legendary pacers play at the griffin restaurant at 6:30 and dennis quaid and the sharks will be at the griffin music hall at nine. ##################### ##### (gordon) one

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