Some of the most iconic buildings on the Ferrari campus provide the backdrop to light projections that express the unique nature of a company composed of over 5,000 people.
The show occupies a scenic space of more than one kilometre along Viale Enzo Ferrari and is animated with three-dimensional images and light architectures created by more than 400 elements using the latest low-energy technologies, including projectors, LED bars and laser effects.
Projected onto the brick arch framing Ferrari’s historic entranceway are videos of some of the cars that have passed through it over the years.
They include the 125 S which made its debut here in 1947, marking the start of an incredible series of models, and the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans this June.
Continuing along the avenue lit up in red, the former paint shop tower is transformed into a large screen emblazoned with the values that the Prancing Horse has always embodied: Individual and Team; Tradition and Innovation; Passion and Achievement.
Other elements commemorate the year’s highlights, showing the faces of workers from each part of the company’s identity: Racing, Sports Cars and Lifestyle.
Ferrari’s people are at the heart of a range of initiatives announced over recent months, including the broad-based share ownership scheme which will make each employee a shareholder.