NBCUniversal’s 2024 Paris Olympics Advertising Sales “Pacing Ahead” of Prior Games
The 2024 Paris Olympics is still some 9 months away, but it’s already delivering for U.S. rightsholder NBCUniversal. According to Dan Lovinger, the president of Olympic and Paralympic partnerships for NBCU, the live coverage of the Opening Ceremony is sold out (it is scheduled to air live on NBC…
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