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Cracker Barrel CEO Julie Masino Steps Down After Logo Backlash

Cracker Barrel CEO Julie Masino is stepping down after facing online backlash over a modernized logo that critics called "woke" and "soulless." Former Bloomin' Brands CEO David Deno will take over on Aug. 10.

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Julie Masino, Cracker Barrel CEO Who Oversaw Logo Change, Steps Down NYTimes – Business
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Julie Masino faced backlash online when the company tried to shed its old-timey image. David Deno, a former chief of Bloomin’ Brands, will take over.

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Guardian

Cracker Barrel CEO to step down after overseeing logo backlash last year

Julie Masino faced criticism as restaurant chain was called ‘woke’ and ‘soulless’ after unveiling modernized logo Cracker Barrel’s CEO, Julie Masino, is stepping down, the restaurant announced on Monday, nearly a year after the company was swept into a political maelstrom over proposed modernizations to its branding. Critics on social media denounced the Tennessee-based rustic restaurant chain as “woke” as well as “…

Julie Masino, Cracker Barrel CEO Who Oversaw Logo Change, Steps DownNYTimes – Business
NYT

Julie Masino, Cracker Barrel CEO Who Oversaw Logo Change, Steps Down

Julie Masino faced backlash online when the company tried to shed its old-timey image. David Deno, a former chief of Bloomin’ Brands, will take over.

Business
CBS

Cracker Barrel CEO who oversaw controversial logo redesign to step down

Masino will be replaced on Aug. 10 by David Deno, most recently the CEO of Bloomin' Brands.

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