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Hello Kitty maker Sanrio cuts ties with Vivant drama after China outcry

Sanrio, the company behind Hello Kitty, has apologised and ended its commercial tie-up with Japanese TV drama Vivant after Chinese state media and online critics condemned the show's portrayal of ruthless Chinese agents as a "deliberate smear", according to the Guardian.

2-source coverage 2 references
GuardianBBC
Hello Kitty maker cuts ties with Japanese spy drama after China backlash BBC News – Business
In brief

What the sources add

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

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Media reports

Business
Guardian

Hello Kitty company cuts ties with Japanese spy show after China outcry

Hello Kitty maker cuts ties with Japanese spy drama after China backlashBBC News – Business
BBC

Hello Kitty maker cuts ties with Japanese spy drama after China backlash

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

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