Gamifying Car Buying: Renault Disguises a Fee as a Pass, and People Don't Hate It

Hot hatches were a big deal 40-something years ago. They were almost right up there with supercars. Their main advantage? More people could get their hands on one. The Renault 5 Turbo, for example, was one of those amazing vehicles. The French automaker, mainly known in North America for its involvement in Formula 1, gave the world a funky, mid-engine, two-door car. Now, that special vehicle is making a comeback in all-electric form, and enthusiastic customers are invited to buy ... (continue reading...)