France has millions of unsold face masks after virus crisis

PARIS (AP) — The French praised the altruism of their prized textile and luxury goods companies when production facilities got diverted from churning out the latest fashions to making cloth masks designed to protect the general public from the coronavirus.

Now, the companies that helped France avoid a feared shortage of virus-filtering face wear for everyday use say they need help unloading a surplus of 20 million masks. They asked the French government for assistance promoting and finding buyers for the unsold output of the industry's national effort.

Hundreds of textile and clothing manufacturers answered the government's call for millions of masks superior to homemade versions. President Emmanuel Macron last month sported a military-tested model embroidered with the tri-color national flag to advertise the “Made in France” masks.

Yet within weeks, demand dried up for the domestically produced masks that sold for a few euros at supermarkets and pharmacies or were available in bulk for free distribution by businesses and local governments. Manufacturers and the government acknowledged that many suppliers and consumers still opted for cheaper disposable face masks from Asia.

“They were more readily available,” Guillaume Gibault, founder of trendy underwear brand Le Slip Francais (The French Brief), told French public radio service RFI.

Gibault sees the slump as a marketing and distribution problem. The washable, specially engineered masks produced by his company and others saw “a very strong and immediate demand” before the excess accessories piled up in warehouses and factories.

“Not everyone necessarily knew about what was available around them, and the public didn’t necessarily know where or what to buy,” he said.

Some textile companies complained that the French government was slow to...