Email marketers: Apple iOS 15 and Mail Privacy Protection have changed everything

The email open rate metric, long cherished by marketers, is quickly becoming a relic of the past due to Apple’s new privacy steps. Apple rolled out iOS 15 in the fall of 2021, which included the enablement of Mail Privacy Protection in Apple’s native mail app. The release changes the availability of information retrieved from pixels, long used to determine open rates. This affects all Apple devices such as iPhones, iPads and Macs when the user enables the features. In short, email marketers…