One-time app subscription offer codes arrive on iOS 14 and iPadOS 14

Developers can now generate one-time use subscription offer codes for iOS 14 and iPadOS 14 apps to net new users, retain existing subscribers or lure back past customers.

Announced in a post to Apple's developer portal on Tuesday, the new feature enables developers to extend subscription offer codes for redemption in the App Store or within target apps.Distributed digitally or physically, offer codes allow users access an auto-renewable subscription for free or at a discounted rate for limited duration specified by the developer. Customers are able to redeem one code per active offer, while app makers are limited to 10 active offers per subscription with a maximum of 150,000 codes per app, per quarter.

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