CBS All Access Apple TV Channel subscription will work with Paramount+

The rebranding of CBS All Access to Paramount+ will use Apple TV Channels, it has been revealed, with existing subscribers automatically migrating to the new service at the time of launch.

The March 4 update to the CBS All Access platform to update its name and overall branding will naturally involve a number of changes. However, existing CBS All Access subscribers via Apple TV Channels won't have to lift a finger to switch over to Paramount .In a preroll video ad campaign, spotted by @madizzn on Twitter, viewers are advised they "don't have to do a thing" to make the transition. "You'll have full access to Paramount+ via your existing Apple TV Channels subscription."

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