Co:Create Integrates Crossmint to Power Fiat Payments in its New Suite of Web3 Rewards & Loyalty APIs

*Co:Create's flexible suite of APIs open up a new avenue for brands to launch their own web3 activations, reward their customers, and access a fiat on-ramp to simplify onboarding*

*WILMINGTON, DE / ACCESSWIRE / July 25, 2023 / *Co:Create, a web3 startup that enables brands to build dynamic web3 reward experiences into their products and events, announced today the launch of its flexible, API-first community activation and rewards platform that offer brands innovative tools to easily and seamlessly launch their own campaigns and allow customers to redeem their tokens for unique rewards. Through an integration with web3 infrastructure provider Crossmint, customers can now easily purchase NFTs using common payment methods like debit and credit cards which opens new opportunities for businesses to generate revenue for their Web3 programs.

"In line with our joint mission to make NFTs accessible to everyone, we're thrilled to team up with Co:Create to help brands more easily integrate web3 features in day-to-day products and services," said Rodri Fernandez Touza, co-founder of Crossmint. "Limited payment options are one of the biggest roadblocks for web3 adoption today. Now, Co:Create API-based projects can easily accept any payment method for their NFT sales, including debit and credit cards, Apple Pay, cross-chain transactions, and more."

With the launch of Co:Create's APIs, brands can transform passive consumers into brand advocates by building out customized reward experiences that inspire their communities to be part of something greater. Co:Create's loyalty and rewards toolkit comprises three crucial APIs:

*Campaign APIs: *The first major feature of Co:Create's web3 toolset is their Campaign APIs, which aim to simplify the creation and management of reward campaigns by offering built-in business logic, resulting in improved user insights on how web3 programs drive business value.

· As an inextricable part of user engagement and retention, campaigns allow brands to reward their customers for taking specific actions, acting as an innovative loyalty system. Typically, launching and maintaining such campaigns is a complex and time-consuming process.
· By streamlining the development process, Co:Create's Campaigns APIs can help brands save significant time and resources and eliminate the need to build additional application logic. The toolset allows companies to build on the foundation of Co:Create Platform's existing user and token management capabilities.
· The Campaigns APIs also offer enhanced user insights to help businesses better understand their users' behaviors and preferences. This, in turn, can inform strategic business decisions and help optimize future campaigns by refining reward strategies to boost user engagement and referrals.

*Redemption APIs:* These APIs enable brands to reward users with desirable and rare digital assets by allowing them to easily redeem their fungible ERC-20 tokens for non-fungible ERC-721 or ERC-1155 tokens without the need to pay gas fees on the blockchain

· The Co:Create Redemptions APIs can be applied to countless rewards and innovative loyalty use cases, including online gaming, content creation platforms, and fan engagement - among others. For example, the Redemption APIs can allow gamers to redeem their achievement-based tokens for special in-game assets such as unique characters, weapons, or skins represented as ERC-721 or ERC-1155 assets.
· In another instance, retail companies can use these APIs to manage their loyalty program rewards, allowing customers to earn ERC-20 tokens for purchases and redeem them for rewards, as exclusive products, discounts, or services represented as NFTs.
· Moreover, social media or content creation platforms can offer ERC-20 tokens to creators based on the popularity of their content, which can then be redeemed for premium features or services such as enhanced visibility, promotion, or access to exclusive creator tools enabled by NFTs.

*Payment APIs: *These* *natively support crypto payments for markets that don't want to deal with an NFT checkout service vendor. Any service can leverage our SDK to seamlessly accept Matic or ERC20 payments for NFT purchases. This opens up the world of Web3 payments and makes it accessible to virtually any service provider.

The toolkit also includes an AI chatbot that makes it incredibly easy for devs to find important information in Co:Create's large library of developer documentation.

"Following our highly successful collaborations with EVNTZ, Bleacher Report, and KIKI World, we are excited to announce the full launch of Co:Create's Web3 Tools for a larger audience of brands and businesses to help them make customer interactions even more engaging, insightful, and rewarding," said Tara Fung, co-founder and CEO of Co:Create. "Additionally, our partnership with Crossmint will ensure that Co:Create APIs users will get access to a wide array of payment options to make onboarding as frictionless as possible."

Nielsen research suggests that 84% of consumers are likelier to stick with a brand that offers a loyalty program. However, despite this, only 15% of loyalty rewards are redeemed, demonstrating a need to offer more appealing, customer-owned benefits driven by authentic community connection. Co:Create empowers brands to do just this - activate, build, and grow their community superfans through novel co-creation tactics and exciting rewards and loyalty experiences.

In its early stages, Co:Create has already made an impact within many brand communities. Most notably, Co:Create's tools made Harry Styles's concert at Slane Castle a memorable event for fans, transforming mundane activities, like exploring a venue map, booking transport, or posting photos, into a rewarding, gamified experience.

Co:Create also partnered with Bleacher Report (B/R) - a leading sports media brand owned by Warner Bros., to launch a loyalty program that gamified the viewing experience for sports fans. And KIKI World, a community-powered beauty brand, leveraged Co:Create's community activation platform and web3 APIs to help consumers co-create a nail polish product.

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For more information, please contact:

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*About Co:Create*

Co:Create enables innovative brands to unlock the power of their community - fueled by its flexible, API-first community activation platform. With Co:Create, brands can now build custom, collaborative and self-owned reward experiences using wallets, digital collectibles, drops, loyalty points, on-chain status, and more. For more information, please visit: https://www.usecocreate.io/

*About Crossmint*

Crossmint offers infrastructure for enterprises to build NFT use cases accessible to everyone. Their suite of APIs includes tools to create, distribute, and store NFTs at scale, including wallets-as-a-service, minting APIs, and an NFT checkout. Crossmint serves over 18,000 companies and developers, including Fortune 500 companies and major enterprises. For more information, visit https://crossmint.com

*SOURCE:* Co:Create
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