McAfee Study Reveals Peoples’ Deep Concerns About the Impact of AI-Generated Deepfakes During Critical Election Year

SAN JOSE, Calif.--(BUSINESS WIRE)--McAfee, a global leader in online protection, today released new research exploring the impact artificial intelligence (AI) and the rise of deepfakes are having on consumers during elections. The data, from research conducted in early 2024 with 7,000 people globally, reveals that nearly 1 In 4 Americans (23%) said they recently came across a political deepfake they later discovered to be fake. The actual number of people exposed to political and other deepfake