Billups Expands into Australia and New Zealand with Billie Media Acquisition

NEW YORK--(BUSINESS WIRE)--Billups, a global Out-of-Home (OOH) managed services agency that helps advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced the acquisition of Billie Media, a New Zealand-based specialist OOH agency. This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023. “The Australia and New Zealand Out-of-Home market is a billion-dollar-plus advertising opportunity,”