TikTok is putting steep restrictions on how brands can use music in their videos to preserve the 'authenticity' of the platform

Business Insider

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· TikTok has been rolling out a change to some brands on its platform that limits their access to music and soundtracks they can use in videos.
· Now, "verified businesses or organizations" will only be able to access royalty-free music from a new Commercial Music Library, TikTok told Business Insider.
· Dave Jorgenson, who...

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