A YouTube exec explains its relaunched program to play matchmaker between brands and influencers and why she thinks proprietary data will be its competitive edge

A YouTube exec explains its relaunched program to play matchmaker between brands and influencers and why she thinks proprietary data will be its competitive edge

Business Insider

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· YouTube is rebranding FameBit, the influencer-marketing platform that it acquired in 2016, as YouTube BrandConnect.
· The in-house influencer-marketing service also has a new global head of business, Lori Sobel, who comes to BrandConnect after 16 years of working across various teams within Google. 
· Unlike FameBit,...

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