Elon Musk has threatened to nix the Twitter deal over too many bots on the platform. Here's why Musk is so fixated on fake accounts — and why they're so tricky to measure.

Elon Musk has threatened to nix the Twitter deal over too many bots on the platform. Here's why Musk is so fixated on fake accounts — and why they're so tricky to measure.

Business Insider

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For most of us, Twitter bots may seem like just another online pest. But for Elon Musk, they might be enough to scrap a multibillion-dollar deal.

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