How Philipp Plein’s New Plein Sport Brand Is Disrupting Activewear Retail
Market hacking, self-service modular stores, and shoe boxes with built-in entertainment systems are all integral to Plein Sport’s disruptive retail experience. Just don’t call it a diffusion line. There’s a black, high-gloss, two-story articulated truck sitting outside Philipp Plein’s Swiss HQ…
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