Swatch, Blancpain seek 'hypewatch' mania with Fifty Fathoms collab

Swatch, Blancpain seek 'hypewatch' mania with Fifty Fathoms collab

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Swiss watch giant Swatch Group is headed back to the well with another cross brand collab, hoping to catch fire and "hypewatch" mania yet again, following the massive success of the MoonSwatch. This time around it’s pairing Swatch's SCUBA diving watch with high-end, nearly 300-year old luxury…

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