Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands

The outcome of the recent Pop-Tarts and Cheez-It college football bowls – where Pop-Tarts introduced its new mascot as the first “edible” mascot and Cheez-It responded in kind with its mascot noting that it was “non-edible,” generating significant social buzz for both brands – made it clear that…

#cheezit #jesseunger #kristenthompson #bgfoodsinc #jollygreengiant #thompson #tiktok #benjames #galeagency #nickmiaritis