Alt Currency Race: Why It's Time For A Pit Stop

Alt Currency Race: Why It's Time For A Pit Stop

Upworthy

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With the recent news of iSpot.tv’s acquisition of 605 -- both leading TV ad measurement companies -- and premium publishers’ adoption of VideoAmp’s dataset as a new video currency, it’s hard to ignore the race toward alternative currencies across the media industry. Nielsen, as the dominant legacy…

#ispottv #videoamp #comscore #nielsenone #nielsen #smarttv #mediaratingcouncil #mrc

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