Yum China's low-price strategy pay off as diners tighten their purse strings
Published
HONG KONG -- Yum China Holdings, the operator of KFC and Pizza Hut chains in the mainland, is keeping prices low to lure increasingly cost-conscious consumers to boost traffic and revenue amid a slowing economy. "We have strategically enriched our menus with entry price point products to attract…
#hongkong #yumchinaholdings #kfc #pizzahut #joeywat